O my mind, just chant Nityananda Gauranga...

In the following song His Divine Grace Seventh Goswami Shrila Shachidananda Bhaktivinoda Thakura describes the glories of chanting the Holy Names of Nityananda Gauranga and the process of proper and effective  chanting of the Holy Names. His stresses the importance of chanting the Holy Names of Nityananda Gauranga prior to chanting the Holy Names of Lord Krishna in order to achieve the desired benefit. Furthermore He also underlines the supremely munificient nature of Shri Nityananda Prabhu, by whose mercy every soul can easily get access to the Holy Names of Lord Gauranga. Because only after having taken complete shelter of Lord Gauranga Holy Names and Pastimes can one effortlessly achieve the vision of Shri Shri Radha-Krishna, who appear in the combine Form and Name of Lord Gauranga (mahaprabhu shri chaitanya, radha-krishna nahe anya...).

Listen to the song here (performed by Bhudev dasa prabhu)

‘Dayala Nitai Caitanya’ Bole’
by Bhaktivinoda Thakura

‘dayala nitai caitanya’ bole’ nac re amara mana
nac re amara mana, nac re amara mana (1)

O my mind, chant “dayala (merciful) nitai caitanya*” and just dance! O my mind, dance!

(emana dayala to’ nai he, mara khe’ye prema deya)
(ore) aparadha dure ja’be, pa’be prema-dhana
(o name aparadha-vicara to’ nai he)
(takhana) krishna-name ruci ha’be, ghucibe bandhana (2)

Such a merciful personality as Nityananda Prabhu, who bestows prema (pure love of God) even after being beaten, is not to be found anywhere. Prema can come after offenses are overcome, but in chanting of the names Caitanya-Nitai*, there is no consideration of offenses. Once taste for krishna-nama comes, material bondage breaks.

(krishna-name anuraga to’ ha’be he)
(takhana) anayase saphala ha’be jivera jivana
(krishna-rati vina jivana to’ miche he)
(seðe) vrindavane radha-shyamera pa’be darashana
(gaura-kripa ho’le he) (3)

When there is deep love for krishna-nama, then easily one’s life becomes successful. Without attachment to Krishna, life is simply false. With the mercy of Gaurasundara one can obtain the vision of Radha-Shyama at the end of life.

* then Names 'Nitai-Chaitanya' or 'Chaitanya-Nitai' refers to the Holy Names of Nityananda Gauranga which have many variations such as the mentioned above, or 'Gaura-Nitaai', 'Nitaai-Gauranga', 'Gaura-Nityananda', and so on.